Marketing strategy
Sales improvement
Brand development
Business consulting
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Unique exhibition stands, design and development

An exhibition stand is usually a direct reflection of the company image. It's an possiblity to make a first and hopefully lasting first effect in a matter of a few seconds. This small window of time is critical to attracting prospects to your exhibition stand.

The design of the exhibition stand should emulate the corporate identity of the company. One thing you must remember in choosing an exhibition stand design is consistency. The colors, graphics and texts should be thoroughly considered to ensure that the booth will meet the industry related presentation and attract potential customers. The booth should be something that stirs up the interest of the trade show visitors. See to it that it is clear to the customers what products and services that are presented. The booth should have proper lighting. You may as well use multimedia to make it more interesting to your prospects.

The interior is also a significant part successful exhibition marketing because designing a modern exhibition stand has an effect on the profit and image of the exhibiting company. Designing a booth interior would be the art of drawing, composing and selecting colors, materials, furnishings and accessories to enrich the design of the interior. The main purpose is to create an attractive environment and to enhance the presentation of the presented products and services. To create a distinctive image should be the main task for the reason that such an image will create a brand recognition which will be immediately perceived by the customers.

A beautifully developed exhibition stand not only functions well but it creates a mood or possibly a feeling and shows off the personality of the company that exhibits. It's attention to these three important ingredients - function, cooporate identity, that ensures exhibition success.

Brand interest is the potential buyer capability to recall or recognize that the brand is a member of a specific product category and that there is a link between the brand and the product class.


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